California will fine influencers for hidden political ads
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California Governor Gavin Newsom signed a new law that will punish online influencers who do not reveal when they receive payments for political posts.
Previously, California required influencers to disclose sponsorships for state and local elections, but lacked penalties for noncompliance. Assemblyman Marc Berman sponsored the bill after identifying unclear language in the existing law and concerns about enforcement.
The new law, AB 1130, allows regulators to fine influencers up to $5,000 for each instance they fail to disclose paid political content. Regulators can also pursue misdemeanor charges against influencers who violate the rules. The legislation came after reports that billionaire Tom Steyer paid influencers to promote his unsuccessful campaign for California governor without proper disclosure. Newsom signed the bill alongside other measures intended to guard against election interference, specifically referencing concerns about potential actions by President Donald Trump.
Texas also has disclosure requirements for paid political content, and other states are exploring similar regulations.
