Seaman’s Schnapps sponsors Nigerian festival to preserve culture
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Seaman’s Schnapps sponsored the 2026 Ekimogun Festival in Ondo Kingdom, Nigeria, to support the celebration of Yoruba culture.
The annual Ogun Festival honors Ogun, a deity representing iron, war, and creativity, and brings together traditional rulers, residents, and visitors. Seaman’s Schnapps acted as lead sponsor and provided its drink for prayers during the festival, which included drumming, cultural performances, and competitions.
The brand demonstrated its commitment by visiting Oba Victor Kiladejo, the Osemawe of Ondo Kingdom, with a gift and commissioning a portrait of him. Seaman’s Schnapps also hosted an Ayo Olopon board game competition and created a “Prayer Hut” for attendees, alongside advertising its products. Nigeria Distilleries Limited representatives stated the festival’s values of strength and creativity align with the brand’s identity as a traditional prayer drink.
They emphasized their support extends beyond financial sponsorship to actively participating in preserving Nigerian culture for future generations. Local leaders, including the Speaker of the Ondo State House of Assembly, praised the festival as an important symbol of Ondo people’s identity, and called for increased governmental support for cultural preservation and tourism.
