Calligraphers in Vietnam find new audiences online
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In Hanoi, Vietnam, calligraphers are using social media and e-commerce platforms to share their art and reach a wider audience.
Trần Vũ Hiệp, a calligrapher, shared this development while participating in the Nét chữ an nhiên program at the Văn Miếu - Quốc Tử Giám, a historical site in Hanoi, as part of the Thăng Long - Hà Nội Festival 2026.
For two days in September, calligraphers offered their work to visitors at the Văn Miếu - Quốc Tử Giám, including many international tourists, providing paper and ink free of charge. The organizers supported the event by covering costs. Minh Tâm, a visitor from Lâm Đồng province, expressed his joy at receiving a calligraphic work and reconnecting with a cherished tradition.
Though traditionally popular in Hanoi and Ho Chi Minh City, Vietnamese calligraphy is expanding its reach through platforms like Facebook and TikTok. These online spaces allow calligraphers to share their work, exchange techniques, and connect with potential buyers. Vũ Hiệp reports that some posts receive hundreds or even thousands of comments requesting commissions. Vũ Hiệp himself established an online store on e-commerce sites, and has received orders from Vietnamese expatriates in Europe.
He began selling online during COVID-19 lockdowns, discovering it was an effective way to connect with a broader audience, especially younger people. He also conducts calligraphy workshops for foreign tourists, further promoting the art form.
