Campaign empowers women and adapts to climate change in Vietnam
Summary and headline written by AI from the source article. How we work
In Quảng Trị Province, Vietnam, the Lìa Commune Project Management Board and Plan International in Quảng Trị launched the “2026 Behaviour change communication campaign” to improve climate change adaptation and promote women’s roles in households and communities.
The Government of Ireland’s International Development Programme funded the campaign, which ran across six villages and involved 60 households participating voluntarily.
Residents chose behaviours to change based on their own needs, with a focus on climate-adaptive farming, shared household responsibilities between men and women, and support for women’s voices from older family members. The campaign shared nine stories from participating households on social media, garnering over 150,000 views and more than 3,000 interactions.
Hồ Thị Huệ, deputy head of the commune Project Management Board, explained that climate change is disrupting agriculture and livelihoods, and women often face barriers to participation in economic and community life. Hồ Văn Thăng, a resident of Thanh Hoà Village, previously believed housework was a woman’s job. After participating in the campaign, he now shares chores and discusses family matters with his wife, believing shared responsibility creates a happier family.
Huệ hopes to continue integrating these positive behaviours into regular village activities to establish lasting change, shifting from simply informing residents to empowering them as agents of change.
