Vietnam agency will list farmers’ products online

The Vietnam E-commerce and Digital Economy Agency will assist farmers in southern Vietnam to sell goods on major e-commerce platforms like Amazon, Shopee, and TikTok Shop.

Can Tho City and Vinh Long Province recently held trade promotion programs and fairs to connect local products with retailers including Aeon and Walmart. Dong Thap Province helped farmers sell tra fish and pomelos through Saigon Co.op supermarkets and organized live-stream sales on TikTok Shop and Shopee, which generated over 3,380 orders.

Ca Mau Province trained small traders in online selling techniques and helped 56 OCOP producers list products on Buudien.vn, a Vietnamese e-commerce site. Le Hoang Oanh, director of the Vietnam E-commerce and Digital Economy Agency, announced plans to help southern provinces build complete e-commerce ecosystems including logistics and digital payments.

The agency is collecting lists of businesses and products meeting export standards to facilitate listings on international platforms and has created export guides for several countries, with plans for guides to the U.S. and China. As part of Project 06, the agency is connecting e-commerce data to track sales by location and will integrate this data with tax and customs authorities by October 2026 to monitor online exports and combat fraud.