E-commerce empowers young entrepreneurs in Vietnam
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In Vietnam, e-commerce is providing young people with new opportunities to launch businesses by lowering the barriers to entry regarding capital, storefronts, and market access.
With just a smartphone, young Vietnamese entrepreneurs can now sell products to many customers through online stores and livestreaming. However, experts at the Centre for E-commerce and Digital Technology Development (eComDX) emphasize that sustainable success requires these young sellers to move beyond small-scale operations and develop professional business strategies.
These strategies include skills in multi-platform selling, social commerce, data analysis, and logistics. While these skills are increasingly essential, many young people still need training in areas like business management, law, taxation, and intellectual property. New regulations, including the 2025 E-commerce Law and Decree 248/2026/ND-CP, aim to create a fairer market by increasing responsibility for sellers and platforms regarding verification, product control, and consumer protection.
Initiatives like the “MegaLive Thanh Nien” programme, a collaboration between TikTok Shop, SYS Vietnam, eComDX and MCN DAKE, are providing practical experience. One livestream during the programme generated nearly VND7 billion (US$269,000) in sales.
Experts believe that combining this practical experience with training in areas like AI, market research, and legal compliance is crucial for long-term success, allowing young people to build brands and lasting businesses, and expand access to products like those in the One Commune, One Product (OCOP) programme.
