Costa Rica plans to market Nicoya Peninsula as a wellness tourism hub
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The Costa Rican government plans to develop the Nicoya Peninsula as a wellness tourism destination by launching an official Blue Zone seal and three new tourism products by 2028.
President Laura Fernández Delgado announced the Costa Rica Centenaria strategy during a visit to the Guanacaste region. The National Council for Older Persons will lead the initiative to promote the area, which is known globally as a Blue Zone because many residents live past the age of 100.
The Costa Rican Tourism Institute will create experiences linked to local traditions, nature, and culture. To prepare for this, officials will conduct a study in 2026 to determine the tourism carrying capacity of the peninsula. They also plan to inventory existing wellness offerings in 2027 before starting a national promotion campaign that year and an international campaign in 2028. The strategy also focuses on the health and economic well-being of the local elderly population.
The Costa Rican Social Security Fund plans to provide every centenarian in the country with a geriatric assessment and a personalized care plan. Additionally, the Ministry of Health aims to include local municipalities in an age-friendly cities program, targeting 100 percent participation by 2028. The plan also includes community projects for livestock producers and fishers in rural areas of the peninsula.
