Family-run ice cream shop marks 40 years in Neuquén
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In 1986, the Rodríguez and Lardiés families opened Piré, an ice cream shop in Neuquén, Argentina, after Vicente Rodríguez noticed local demand for ice cream year-round.
The family moved from General Alvear, Mendoza, to establish the business, bringing with them traditional Italian ice cream-making techniques. Adela Rodríguez initially managed all aspects of the shop, from weighing ingredients to serving customers, in a small space lacking air conditioning. After Vicente Lardiés died in 1991, Adela took full leadership of the company.
Later, she partnered with Carlos Roberti, and together they expanded Piré by relocating the factory, opening new stores, and establishing a franchise system. They also certified their production processes under ISO 9001 standards, ensuring traceability and quality. Piré currently offers over 50 flavors, with dulce de leche, chocolate, and Bariloche strawberry remaining the most popular after four decades. Adela’s son, Horacio, now leads the brand's design and marketing.
The company employs 42 people full-time, increasing to 60 during peak season, and recently launched limited-edition flavors to celebrate its 40th anniversary. Adela expressed feeling deeply connected to Neuquén, viewing Piré as an integral part of the region’s identity.
