Family legacy drives Argentine tractor business

In Perico, Jujuy, Oscar Solís recreated a tractor his grandfather built for his father, initially as a project to entertain his son during the pandemic.

Oscar, a mechanical engineer, turned to the workshop when work paused due to the pandemic and built the miniature tractor, echoing a cherished family tradition. His grandfather, Tito, a self-taught engineer, had built a similar tractor decades earlier and also crafted cars and trucks, a skill passed down through generations.

As Oscar shared photos of his creation, friends requested similar tractors for their grandchildren, unexpectedly launching a business. Despite initial skepticism from potential customers unfamiliar with his remote location, Oscar built a reputation for quality and personalized designs, expanding his product line to 16 models, including cars and tractors. He now ships vehicles across Argentina and internationally, even completing a year-and-a-half long project for a customer in the United States. Oscar’s family plays a vital role in the business.

His father, now retired, helps in the workshop, and his children provide feedback on designs, ensuring the vehicles are both fun and safe for young drivers. Oscar also prioritizes hiring local talent, offering training and employment opportunities in a region with limited industry. He recently reached the finals of an entrepreneur award, being one of only six finalists out of 250 applicants, and is considering expanding operations to Paraguay while maintaining his commitment to personal customer service and family values.