Digital payments surge in Ecuador during back-to-school season

In Ecuador, Deuna processed a surge of digital transactions during August as families prepared for the school year.

The company reported an 85% increase in payments through its system compared to August 2025, totaling 12.7 million dollars in transactions. This growth coincided with increased household spending on school supplies, uniforms, books, and technology. Deuna also saw a 33% rise in active shoppers between July and August, and the average purchase amount increased from 41.58 to 47.57 dollars.

This indicates both more people and increased spending per transaction. Spending patterns varied by category, with clothing stores, specifically those selling uniforms, experiencing a dramatic 796% increase in transactions. Retail stores, supermarkets, and specialized school supply shops in the Sierra region also benefited from the back-to-school spending. Deuna paired its payment system with promotions offering refunds at bookstores, uniform shops, and supply stores to encourage use during this peak spending period.

Paula Carrera, Chief Commercial Officer of Deuna, stated that consumers increasingly seek solutions that simplify purchases and maximize value. Deuna plans to continue developing its services with a focus on technology, benefits, and partnerships with businesses, as digital payments become more common for Ecuadorian households. A Kantar Worldpanel analysis suggests Ecuadorian shoppers are becoming more planned in their purchases, prioritizing convenience and promotions.