Peruvian communities gain recognition for tourism efforts
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Three community tourism associations in Amazonas, Peru, received licenses to use the Marca Perú, a national promotional brand, to increase visibility for their tourism experiences.
Promperú, the Peruvian export and tourism promotion board, grants the license after evaluating an organization’s experience, training, and formal operation. The associations, Cocachimba, San Pablo-Gocta, and Leymebamba, offer tourism activities centered on nature, culture, and local traditions.
The license allows these groups to use the Marca Perú in their marketing, but does not guarantee increased visitors or revenue. It aims to help them connect with the tourism market and improve their services. Amazonas has been strengthening community tourism, with five organizations receiving 33 collective trademarks in 2025, which benefited 286 families and helped formalize their businesses.
A new regulation passed in 2026 officially recognizes community organizations as tourism actors and seeks to strengthen local management, preserve heritage, and ensure communities benefit financially from tourism. The official certificates will be presented on September 29, 2026, during the PERU OUTDOOR EXPO in Chachapoyas. This initiative aims to create economic opportunities for local guides, lodging providers, artisans, and other tourism-related businesses.
