Meme compares funds for Heroic Mother and murder trial
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In late summer 2026, social media users shared a meme comparing the funds raised for Emma Schols, a Swedish mother who saved her six children from a house fire, with those raised for Lindsay Clancy, a Massachusetts mother accused of killing her three children.
Schols rescued her children in 2019, sustaining burns to 93% of her body. A church deacon in Sweden initially organized a fundraiser for Schols, collecting around $42,000, and later events brought in an additional $21,000.
The meme claimed a GoFundMe for Clancy’s parents exceeded $1 million, a figure that was accurate as of September 15, 2026. However, the meme omitted information about additional fundraising efforts for Schols, including a charity hockey match and pledges to rebuild her home, some of which were later withdrawn after she separated from her partner. During Clancy’s trial, her attorney argued she suffered from postpartum psychosis. Prosecutors maintained she understood her actions.
Schols documented her experience in a 2022 book, detailing the fire and the support she received from her community.
