Founder grew business from seven to nearly five million dollars by delegating
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Luba Patlakh Kaplun, founder of Kidology, a speech-language pathology practice, initially struggled to expand her business because she insisted on handling all tasks herself.
Kaplun began her career after discovering speech-language pathology offered a secure and growing field that would satisfy her parents’ expectations. She leveraged her Russian language skills to serve an underserved community, building her practice by directly reaching out to Jewish clubs and churches.
As Kidology grew to seven figures in revenue, Kaplun found herself burned out from managing all aspects of the business, including patient care, billing, and marketing. She realized her inability to delegate was causing financial losses due to missed payments and a lack of tracking systems. Kaplun then connected with a business course and financial management resources that helped her create standard operating procedures and a management structure.
Implementing these systems allowed Kidology to flourish, increasing revenue to $4.95 million in the following year and continuing to grow. Kaplun credits this success to finally letting go of control and building a team, and she emphasizes to her children that their improved quality of life is a result of multiple generations of hard work and sacrifice.
