Seoul expands nightlife to attract tourists to local areas
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Seoul’s city government is investing in its “K-alleys” to draw more foreign tourists beyond well-known districts. Officials plan to expand the “Seoul Night View” program, creating attractive nighttime spaces in 25 commercial areas by 2028. This initiative will improve lighting, walkways, and facilities like luggage storage in selected alleys, and streamline regulations to allow outdoor dining.
The city is also cultivating “local brand commercial districts” by linking unique shops and regional culture to create appealing destinations.
Since 2022, Seoul has already designated 17 such areas, including streets in Jangchungdan, Hapneung, and Seonyuro. These districts host events and programs, like matchmaking for young people in Sangbong and food tastings in Seongbukdong, to attract visitors and highlight their character. Seoul will also provide approximately 2.3 billion won to support 75 “alleyway shopping streets,” offering up to 40 million won for joint marketing efforts.
City officials expect these changes will spread the benefits of tourism and increased spending to local businesses and traditional markets.
