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Red carpet event aims to boost dog adoption in South Korea

hankyung.com · 23 September 2026

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The animal welfare platform 핌키 will host a large-scale adoption event called ‘핌키 Red Carpet Adoption’ on October 18th at Yeouido Hangang Park in South Korea, featuring approximately 200 dogs. 핌키 previously experimented with a “secret dating” program at a pet festival, matching potential adopters with dogs in a way similar to human blind dates.

The upcoming event intends to move beyond the sad image often associated with shelter animals by creating a festive atmosphere where people can meet and connect with dogs. 핌키 hopes to reduce barriers to adoption and fostering by making it a positive cultural experience, even for those not immediately planning to adopt. This year’s “red carpet adoption,” known for its runway-style presentation, will expand to include about 200 dogs.

Celebrities will walk the red carpet with some of the dogs to help them gain attention. 장신재, the representative of 핌피바이러스, stated that 핌키 wants to change how people view shelter animals, from objects of pity to beings worthy of affection, and ultimately make adoption a common practice. The event will also be a main program of the ‘2026 Seoul Animal Happiness Festa,’ offering adoption counseling and other activities.

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