Iceland’s fish king expands shop, honors family history
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In Reykjavík, Iceland, the Kristjánsson family renovated and expanded their fish shop, Fiskikóngurinn (the Fish King), to better serve customers and prepare for the next generation.
Alexander Örn Kristjánsson, the current operations manager, led the project which increased the store’s size to 600 square meters after receiving permission from the city. The renovation included a redesigned interior with warmer colors and family photos, improved accessibility with an automatic door, and a refreshed layout to alleviate crowding.
The family’s history is now a visible part of the shopping experience. Alexander and his five brothers all worked at the store growing up, and a photo wall displays images from throughout the years, offering customers insight into the family’s dedication. They aim to make the shop a pleasant place to visit, whether customers are looking for a quick meal or something special.
Beyond the aesthetic changes, Fiskikóngurinn broadened its product range, adding high-quality olive oils, Italian pasta, spices, and canned goods alongside its fresh and prepared fish. Alexander emphasizes the importance of respecting the fish itself, a principle instilled by his father, focusing on proper cooling and utilizing the entire product. The family intends to continue operating at the same location for decades to come, building on a tradition of customer relationships and a love for fish.
