Madhupur pineapple producers secure Geographical Indication status

The Garo community in Madhupur, a region near Bangladesh, cultivates pineapple as a primary source of livelihood for local families.

The community established the local pineapple farming tradition in the 1940s. Farmers now manage the entire production cycle, from tending to the plantations and harvesting the fruit to coordinating its transport to markets. Despite the cultural importance of the crop, producers face difficulties including fluctuating market prices, rising production costs, and unpredictable weather patterns during the rainy season.

The Madhupur pineapple received a geographical indication (GI) status in September 2024. This official recognition acknowledges the specific link between the fruit and the region. While the producers take pride in this status, they still require more stable incomes and reliable sales channels to sustain the multi-generational farming tradition.