Budapest district bans outdoor ads to save historic views
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Budapest’s District VI enacted a ban on outdoor advertising today to preserve the appearance of its streets and public spaces.
The district, which includes parts of a UNESCO World Heritage Site, responded to resident complaints about advertisements obscuring buildings and dominating the neighborhood. Officials believe removing 314 registered advertising devices, like billboards and banners, will improve the area’s character and benefit local businesses by making their signs more visible.
The new rules allow local shops and restaurants to keep their own signs, but prohibit brand advertising on those displays. A recent assessment indicated residents supported the ban, and the municipality expects no loss of tax revenue or budgetary impact because it does not have advertising contracts and no local businesses depended on the now-banned advertising. Similar restrictions existed temporarily in the past under townscape protection laws.
