Greece extends price reduction initiative to 2026

The Independent Authority for the Control of the Market and the Protection of the Consumer in Greece has begun a second phase of the National Price Reduction Initiative, extending it to the end of December 2026.

The initiative aims to lower prices on everyday goods for consumers. As of mid-September, 387 product codes had already been registered for participation in the November-December period, with more expected to join.

Of these registered products, 353 are branded items and 34 are private label products. Officials from the Authority are now contacting businesses to encourage further participation and the addition of new products, while also seeking continued involvement from companies that took part in the first phase. This second phase builds upon the initial initiative, which ran from August 31st and included 1,740 products, branded items, private labels, school supplies, and meat, resulting in an average price reduction of 9.5%.

Businesses can choose to continue with the same products, replace some, add new ones, or discontinue participation each month. School supplies will not be included in this second phase, as they were linked to the start of the school year. The first phase of the initiative is estimated to have saved consumers around 40 euros, and officials hope to maintain these savings through the end of the year.

Consumers can compare prices using the "PosoKanei" app and identify reduced prices with special signage in participating stores.