BAT Hellas partners with Greece to protect youth from nicotine
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BAT Hellas is collaborating with the Greek Ministry of Health and the SciCo nonprofit to prevent underage people from using tobacco and nicotine products.
The Ministry of Health launched a public awareness campaign with the message “Smoke and Nicotine under 18? Not at all!” to discourage access to these products for minors, and BAT Hellas is supporting this effort.
Beyond simply enforcing rules, the Greek government and BAT Hellas are focusing on education and critical thinking skills to help young people make informed decisions about their health. BAT Hellas began a new school prevention program through SciCo that trains teachers to educate students about the dangers of nicotine and tobacco. This “Train the Trainer” approach aims to empower educators to serve as resources within their school communities.
The SciCo program uses internationally recognized prevention practices and focuses on developing life skills and critical thinking in teenagers. Pandóra Sifnióti, STEM Director at SciCo, explained the program will help educators become positive role models. Katérina Sipitánou, Director of Corporate Affairs at BAT Hellas, stated that protecting minors is a fundamental priority for the company and essential for the sustainable development of the industry. These initiatives are part of BAT’s wider international “Let’s Go Smokeless” platform.
