Finland increases baby box contents to 52 items
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Kela, the Social Insurance Institution of Finland, began distributing updated maternity packages, known as baby boxes, this week.
This year’s box contains 52 products for babies and new parents, a 38% increase from the 38 items included last year. The package features clothes, accessories, and essentials like muslin cloths, a blanket, and a toothbrush. The 2024 box also includes items absent from the previous version, such as lubricant and condoms.
Prime Minister Petteri Orpo’s government fulfilled a pledge from its “Finland on the Move” initiative by adding a ball, intended to encourage physical activity and interaction between parents and children. Kela based the box’s contents and neutral colour scheme on customer surveys, finding that merino wool suits, nail scissors, and sleeping bags are especially popular with recipients, with some parents reporting years of use from the included nail scissors.
