Irrigation pumps show farmers adopt technology with the right finances
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Idaho Power enrolled 2,517 irrigation service points in its Irrigation Peak Rewards program in 2024, reducing peak demand by over 200 megawatts.
The utility provides equipment and credits on farmers’ bills in exchange for temporarily reducing irrigation pumping during peak energy times. Farmers can avoid reductions by paying a fee, but most participate, demonstrating willingness to adopt technology when financial barriers are removed.
The program, running since 2004, costs Idaho Power $8.8 million annually but delivers a cost-effectiveness of $45.43 per kilowatt, below the utility’s $62.39 threshold. This success contrasts with claims that farmers are unwilling to adopt new technologies, a frequent explanation given by founders of agricultural technology companies. The article contrasts this program with electric tractors, which require significant upfront investment from farmers.
While the US electric tractor market reached $200 million in early 2025, it remains small compared to the overall $23.7 billion tractor market, and charging infrastructure adds further expense. Recent data indicates farmer confidence is rising, but investment in capital expenditures, like new tractors, is not keeping pace. Idaho Power’s approach, providing equipment and bill credits, addresses this financial concern.
The article suggests that a similar structure, funded by utilities rather than startups, could facilitate wider adoption of farm electrification technologies.
