Basketball program reaches over 103,000 children in Kenya

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NBA Africa and the Agence Française de Développement (AFD) Group funded a basketball program, Basketball Experience (BE), that reached 103,340 children in Nairobi, Machakos, Kiambu, and Kajiado counties in Kenya.
Expertise France and the Kenya Red Cross worked together to implement the program, which began with coach training using the Jr. NBA curriculum. They also created materials to help children aged 8 to 18 develop teamwork, discipline, resilience, and leadership skills.
The program intentionally included children with disabilities, such as hearing, visual, and physical impairments, by adapting coaching methods and activities. Officials held the third Basketball Experience Finals at the Kenya Academy Sports Court in Kasarani, Nairobi, to celebrate the program’s impact and showcase the participants’ skills after a series of mini-tournaments. French Ambassador to Kenya Wadid Benaabou, AFD Director Anne-Gaël Chapuis, NBA Africa Chief Executive Officer Claire Akamanzi, and Kenya Red Cross Deputy Secretary General Joe Mbalu attended the event.
The program aims to continue using basketball to promote youth development and equal opportunities for all children.

