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Social media star to trade football videos for foxtrot

bbc.co.uk · 26 September 2026
Social media star to trade football videos for foxtrot
Photo: bbc.co.uk

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John Nellis, a social media creator from Newcastle, County Down in Northern Ireland, will compete on the upcoming series of Strictly Come Dancing.

Nellis previously worked as an air traffic controller before becoming a full-time content creator four years ago, building a large online following with his sports videos. He now has over 20 million followers across social media platforms and 16 million subscribers to his football-focused YouTube channel, which has amassed over 11 billion views.

People in Nellis’s hometown expressed support for his new venture, describing him as genuine, charismatic, and down-to-earth. Anna Monteith believes his success will inspire young people in the area to pursue their education and dreams. Alan Imrie, an event supervisor at a local bar, noted Nellis continues to support the community through sponsorships and charitable events.

Shimna Integrated College staff remember Nellis as a friendly and confident student who returned to speak to current students about his career, even while balancing commitments to a major video project. Grace Susay, a language teacher at the school, thinks Nellis has the personality to excel in Latin dances like the salsa and paso doble. Nellis joins other Northern Irish celebrities like Gloria Hunniford and Christine Lampard who have previously competed on Strictly Come Dancing.

The show will return to BBC One on September 26.

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