Wheatus sponsors youth football team
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Graham, a coach from Worcester, England, secured sponsorship from the US rock band Wheatus for his under-13s football team, Nunnery Wood U13s Phoenix.
The partnership began after Graham and his son Bertie met Wheatus members at a concert in Gloucester and maintained contact with the band’s bassist, Matthew. Graham then asked Wheatus if they would sponsor the team, and the band agreed.
Wheatus, formed in New York in 1995 and known for their 2000 hit “Teenage Dirtbag”, saw the sponsorship as a way to support a fan and help remove financial obstacles for young athletes. Frontman Brendan B Brown explained the band views some fans as family and wanted to enable participation in sports. The team now wears kits displaying the Wheatus logo.
Brown hinted at a possible private acoustic performance for the team if they continue to succeed, suggesting a gig in their locker room as a reward. Bertie, Graham’s son, expressed excitement at the prospect of the band playing for the team.
