Vienna’s traditional costume shop faces uncertain future
derstandard.at · 26 September 2026
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Sigrid Foerster runs a traditional costume shop, Loden-Plankl, on Michaelerplatz in Vienna, Austria, continuing a family business that spans five generations.
She recently received a delivery of 90 coats and reports the business is currently doing well. However, Foerster believes family-run businesses cannot survive long-term in Vienna’s city center due to rising rents and other economic pressures.
She notes that the shop’s future is tied to the continuation of her family line, as it will likely close when she is no longer able to run it.
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