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Man’s pink outfits drive cancer care funding

abc.net.au · 22 October 2026
Man’s pink outfits drive cancer care funding
Photo: abc.net.au

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Harold Alford of Kilcoy, Queensland, Australia, wears pink clothing daily to raise awareness for cancer and support cancer care in regional areas.

For 25 years, Alford has honored his wife, Gladys, who died of breast cancer after a long battle with chemotherapy, operations, and radiation.

He began wearing pink to start conversations about cancer, which was once a taboo subject, and quickly became a local figure known as the “pink man.” Alford’s efforts have united Kilcoy, and the community’s Pink Up Kilcoy organisation has raised approximately $30,000 for the McGrath Foundation, which funds cancer care nurses. The McGrath Foundation reports that nearly half of all Australians will receive a cancer diagnosis in their lifetime.

Alford himself was diagnosed with terminal lung cancer last year and chose to forgo treatment to maintain his quality of life. Despite his diagnosis, the 85-year-old continues to advocate for improved cancer care access in rural Australia, particularly for people who live far from treatment facilities. He wants nurses to provide care in patients’ homes, reducing the need for long journeys to receive treatment.

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